In small businesses more than anywhere else, time means money. What does this have to do with wikis ?
Wikis ease coordination problems
As a small business, you have to handle work with multiple partners. Let's say that you are an architect : you have to work with your clients, subcontractors, builders, and so on. In order to do that you will have to send dozen of e-mails to them, often including attachments and forwarded through akward channels to people that should not receive them. Or you could choose to centralize all the relevant information in a virtual space that the people you are working with can access at any time, edit to add / correct informations and stay up to date with what is happening. This is what a wiki can do for you.
Wikis are a multidimensionnal solution
For your small business, a website is indispensable. A website ... or a blog ? How do you choose ? A wiki is an effective answer to this dilemma. Most wikis include a blog function, which mean that you will have a space to communicate quickly and easily on your company. Access Rights Management features let you choose who may have access to selected pages of your site. Here is a quick picture of what you can do : A few pages that everybody can see but only you edit, where you present your company and its products (you can even allow customers to buy online), another part where pages can be accessed and edited by your customers, your partners and you in order to manage specific projects, and a blog to post information about your business sector and additional updates about what's happening in your company.
Wikis are cheaper than supposedly "custom-designed" solutions
As a small business, your monetary resources are limited and you don't want to waste them. A wiki provides you with a preexisting interface that you can organize your way, and let you focus on what truly matters : write content relevant to your business and update it easily, without technical concerns. You will not have the flash animations that annoys your readers anyway, but rather an effective website that will cost you only a fraction of what a webdesigner would have asked. And you won't be bothered with the fact that you cannot add content when your webmaster is on holiday.
Wikis are a good solution for many small businesses needs when it comes to creating a website and managing projects with numerous actors involved. Now your Small Business can go Web 2.0 easily, just try a wiki !
Want more ? Stay tuned.
© Guillaume Lerouge for WikiBC
I am now blogging at www.guillaumelerouge.com
Wikis are everywhere. Now that global media institutions have started embracing the phenomenon, wikis have become more than a buzzword. Wikis are at the leading edge of what tomorrow's internet will look like.
Want to start working with the future? This is the place.