Ever dreamt of a place where the people who buy your products could tell you what they actually think about them ? A place that would help you increase customer satisfaction, enlighten consumer needs and give the market what it is looking for ?
How could that work ?
The rationale behind such a wiki goes as follow : first, a wiki is a place where people can easily share and discuss information. What's more, people are always lookig for a place where they could tell brands what they think about what they are doing - and find out what others say, too. A wiki would provide your brand with an interactive place of reference for customers looking for more than usual corporate websites.
Ever thought a FAQ was not enough ?
Most users of your products do not know that they could use it for much more than what they currently do. Just think about iTunes : how many interesting features are you not using ? A wiki would let you create an interactive FAQ wher people could share tips about what can be done with your products, and give your company more space to build clever FAQ and how-to. The era of the notice silent about the very point you are wondering about just vanished.
Collaborative Product Design
The last part of this evolution could take the form of a wiki where engineers could suggest new products and instantly get feedback from potential clients. Designing specifications with the help of actual end-users : what better way to keep in touch with the market requirements ? Your customers could be your greatest fans, just let them express themselves !
Want more ? Stay tuned.
© Guillaume Lerouge for WikiBC
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